More and more department stores and restaurants are making surveys available to their customers. These businesses want honest feedback from their consumers – even if it may be negative – to help them become better at providing the services, goods, and experiences that they sell. Some surveys can be done in store or restaurant by physically filling out a survey with a form and a pencil. Nowadays, however, it is far more common to complete these reviews online at your own convenience.
The invitation to and instructions for these customer surveys are usually printed on your receipt. You must have your receipt with you when completing the survey because you are required to enter time, date, store number, and a code that are found on your specific receipt. Oftentimes, an additional incentive is offered to encourage consumers to complete the survey such as a discount or a chance to win a cash prize.
Kohl’s makes a survey available to its shoppers on their website for convenience. This is a more practical option for people since they do not have to worry about having their receipts with them when they decide take the survey. Anyone who has shopped at Kohl’s is eligible to take their survey and provide them with valuable experiences. Kohl’s uses the answers to survey questions to improve customer service, store logistics, and operations.
When you take the Kohl’s survey, you will be required to provide your contact information so that your local Kohl’s can be taken into consideration with your answers. Anyone can leave a comment on a store experience, but in order to provide feedback on a specific store visit, you will need your receipt and the store number and code that are provided there. You will be asked a variety of questions concerning satisfaction with the product you purchased, store cleanliness, associate friendliness, and overall impression.
Your honest feedback is highly important to retail stores like Kohl’s. Customer experiences are the best reflection of how a store is doing and how shoppers perceive the company and its value. Customers also appreciate an opportunity to express their opinions – especially if they have had a bad experience. Although it may be negative feedback, this gives Kohl’s a chance to correct their mistakes. This, in turn, enables the clothing store to appease upset customers, which helps them keep shoppers. In this way, Kohl’s can continue to please and expand their customer base.